A Guide to Proper Footwear Selection for Athletes

When we wreck our natural walking and running pattern with popular, inadequate shoes, we open the door to pain, injury, and other obstacles of movement.

Social proof is a powerful influencer. We’re wired to think whatever is common is normal and, therefore, can’t be all that bad. Pop-Tarts for breakfast? Why not?
 
Quit being such a buzzkill, Shane.
 
But a quick survey of history shows just how often following herd norms can lead the masses towards insane behaviors.
 
read more

When we wreck our natural walking and running pattern with popular, inadequate shoes, we open the door to pain, injury, and other obstacles of movement.

Social proof is a powerful influencer. We’re wired to think whatever is common is normal and, therefore, can’t be all that bad. Pop-Tarts for breakfast? Why not?

 

Quit being such a buzzkill, Shane.

 

But a quick survey of history shows just how often following herd norms can lead the masses towards insane behaviors.

 

read more

Read More

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